Privacy Policy
1. Introduction
Welcome to Ailert ("Ailert", "we", "our", or "us"). We are committed to protecting your privacy and handling your personal information in a transparent, secure, and responsible manner.
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you:
- Visit https://ailert.ca;
- Use our products, services, or applications;
- Request a demonstration or contact us;
- Subscribe to newsletters or marketing communications; or
- Otherwise interact with Ailert.
This Privacy Policy has been prepared with consideration for applicable Canadian privacy legislation, including:
- The Personal Information Protection and Electronic Documents Act (PIPEDA);
- Quebec's Act Respecting the Protection of Personal Information in the Private Sector, as amended by Law 25;
- Alberta's Personal Information Protection Act (PIPA);
- British Columbia's Personal Information Protection Act (PIPA); and
- Other applicable federal and provincial privacy legislation.
Where applicable provincial legislation applies instead of, or in addition to, PIPEDA, we will handle personal information in accordance with those requirements.
2. About Ailert
Ailert develops artificial intelligence and computer vision solutions designed to improve patient and resident safety and healthcare operational efficiency.
Our technology may be used by healthcare organizations to assist with patient safety monitoring, fall prevention and detection, risk identification, alerts, location awareness, workflow automation, and related analytics.
Depending on the circumstances, Ailert may act as:
- An organization responsible for personal information collected directly through our website and business operations; or
- A service provider processing information on behalf of a customer using the Ailert platform.
Where Ailert processes information on behalf of a healthcare organization or other customer, that organization is generally responsible for determining the purposes for which personal information is collected and processed and for obtaining any required authority or consent.
3. Information We Collect
The information we collect depends on how you interact with Ailert.
Information You Provide
You may voluntarily provide information such as:
- Name;
- Business or organization name;
- Job title;
- Business email address;
- Telephone number;
- Information submitted through contact or demo request forms;
- Support requests;
- Survey or feedback responses; and
- Other information you provide when communicating with us.
Information Collected Automatically
When you visit ailert.ca, certain technical information may be collected automatically, including:
- IP address;
- Browser type and version;
- Device type;
- Operating system;
- Pages visited;
- Referring website or source;
- Date and time of visits;
- Cookie or similar identifiers; and
- Diagnostic and website performance information.
Information Processed Through Our Services
Depending on how an organization configures and uses the Ailert platform, our technology may process information such as:
- User account and authentication information;
- System and security logs;
- Device and configuration information;
- Video or image data;
- Computer vision data and metadata;
- AI-generated events, classifications, or alerts; and
- Other information necessary to provide the services requested by our customers.
Ailert's systems are designed to minimize the collection, transmission, and retention of personal information where reasonably possible.
4. How We Use Personal Information
We may use personal information to:
- Operate and maintain ailert.ca;
- Respond to inquiries and demo requests;
- Provide Ailert products and services;
- Create and administer customer accounts;
- Authenticate users;
- Provide technical and customer support;
- Improve and develop our products and services;
- Monitor system performance and reliability;
- Protect our systems, customers, and users from unauthorized activity;
- Communicate service and product updates;
- Send marketing communications where permitted by law;
- Meet contractual, regulatory, and legal obligations; and
- Establish, exercise, or defend legal rights.
We seek to limit the collection of personal information to what is reasonably necessary for identified purposes.
5. Consent and Authority
Where required by applicable law, Ailert obtains meaningful consent before collecting, using, or disclosing personal information unless another legal authority permits or requires the activity.
The appropriate form of consent may depend on the sensitivity of the information and the circumstances in which it is collected.
Where permitted by law, consent may be express or implied.
You may withdraw consent to certain uses of your personal information, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect our ability to provide certain services.
6. Artificial Intelligence and Computer Vision
Ailert uses artificial intelligence and computer vision technologies to analyze information and identify events or conditions relevant to the services provided to our customers.
Depending on the implementation, Ailert technology may be used to:
- Analyze movement or activity;
- Detect predefined safety events or risks;
- Generate alerts;
- Classify events or conditions;
- Provide location or situational awareness; and
- Support healthcare staff and operational workflows.
Ailert's technology is intended to support authorized personnel and organizational workflows. Unless expressly stated otherwise for a particular service, AI-generated information should not be considered a substitute for professional medical judgment or clinical decision-making.
We seek to incorporate privacy and security considerations into the design and operation of our technology, including data minimization and edge processing where appropriate.
7. Cookies and Similar Technologies
Ailert.ca may use cookies and similar technologies to:
- Enable essential website functionality;
- Maintain security;
- Remember preferences;
- Understand website usage;
- Measure website performance; and
- Improve the user experience.
These technologies may include essential, analytics, performance, and security cookies.
You may configure your browser to reject or limit certain cookies. Disabling cookies may affect some website functionality.
8. Analytics and Third-Party Technologies
We may use third-party analytics, hosting, security, communications, or website service providers.
These providers may process limited information necessary to provide their services to Ailert.
Where third-party analytics technologies are used, information about website usage may be collected through cookies or similar technologies. Where required by applicable law, we will obtain appropriate consent for non-essential tracking technologies.
9. Marketing Communications
Where permitted by applicable law, including Canada's anti-spam legislation (CASL), we may send communications regarding:
- Ailert products and services;
- Product announcements;
- Industry information;
- Events;
- Newsletters; and
- Other relevant business information.
You may unsubscribe from commercial electronic communications using the unsubscribe mechanism provided in the communication or by contacting us.
10. When We Share Personal Information
Ailert does not sell personal information.
We may disclose personal information to third parties where reasonably necessary, including:
- Cloud and infrastructure providers;
- IT and cybersecurity providers;
- Website and analytics providers;
- Communications providers;
- Professional advisors, including lawyers and accountants;
- Contractors and service providers supporting Ailert's operations;
- Government, regulatory, or law enforcement authorities where required or permitted by law; and
- Parties involved in an authorized corporate transaction.
Service providers that process personal information on our behalf are expected to maintain appropriate privacy, confidentiality, and security protections.
11. Cross-Border Processing and Storage
Ailert and its service providers may process or store personal information in Canada or other jurisdictions.
When personal information is processed outside Canada, it may be subject to the laws of the jurisdiction in which it is processed, including lawful access requirements applicable to courts, law enforcement agencies, or government authorities.
Where appropriate, Ailert uses contractual, technical, and organizational measures designed to protect personal information processed by service providers.
12. Information Security
Ailert uses administrative, technical, and physical safeguards appropriate to the sensitivity of the information under our control.
Depending on the system and circumstances, these safeguards may include:
- Encryption in transit;
- Encryption at rest where appropriate;
- Role-based access controls;
- Authentication and access management;
- Multi-factor authentication;
- Network and infrastructure security controls;
- Security logging and monitoring;
- Software and security updates;
- Data minimization practices; and
- Confidentiality obligations.
No electronic system can be guaranteed to be completely secure. We continually work to maintain safeguards appropriate to the nature and sensitivity of the information we process.
13. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by law.
Retention periods may depend on:
- The nature and sensitivity of the information;
- Contractual requirements;
- Customer instructions;
- Legal and regulatory requirements;
- Security requirements; and
- The purposes for which the information was collected.
When information is no longer required, we take reasonable measures to securely delete, destroy, or anonymize it.
14. Your Privacy Rights
Depending on applicable law and your relationship with Ailert, you may have rights relating to your personal information, including the right to:
- Request access to personal information held about you;
- Request correction of inaccurate or incomplete information;
- Withdraw consent where processing depends on consent;
- Ask questions about how your personal information is collected, used, or disclosed;
- Request information regarding organizations to which personal information has been disclosed where required by law;
- Request deletion or other treatment of information where provided by applicable law; and
- Make a complaint regarding our handling of personal information.
Some rights are subject to exceptions under applicable law.
If Ailert processes your information solely on behalf of one of our customers, we may direct your request to that customer or assist the customer in responding to your request.
15. Healthcare and Patient Information
Ailert products may be deployed by hospitals, long-term care facilities, and other healthcare organizations.
Where Ailert processes personal health information on behalf of a healthcare organization, the collection, use, disclosure, retention, and protection of that information may also be governed by applicable provincial health privacy legislation, including, where applicable, Ontario's Personal Health Information Protection Act, 2004 (PHIPA).
The healthcare organization deploying Ailert generally remains responsible for its obligations as a health information custodian or equivalent entity under applicable law.
Ailert will process personal health information entrusted to it in accordance with applicable law, contractual requirements, and the instructions of the applicable healthcare organization.
16. Children's Privacy
Ailert.ca is primarily intended for healthcare organizations, businesses, professionals, and other organizational users and is not directed toward children.
We do not knowingly collect personal information directly from children through ailert.ca without appropriate authorization where required by law.
The use of Ailert technology within healthcare environments involving minors is governed by the applicable healthcare organization's policies, legal authority, agreements with Ailert, and applicable privacy legislation.
17. Third-Party Websites
Ailert.ca may contain links to websites or services operated by third parties.
Ailert is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of those organizations before providing them with personal information.
18. Business Transactions
Personal information may be disclosed or transferred as permitted by law in connection with a proposed or completed:
- Financing;
- Investment;
- Merger;
- Acquisition;
- Reorganization;
- Sale of assets; or
- Other corporate transaction.
Where required, appropriate confidentiality and privacy safeguards will be implemented in connection with such transactions.
19. Privacy Breaches
Ailert maintains processes designed to identify, assess, and respond to privacy and security incidents.
Where required by applicable privacy legislation, we will notify affected individuals and applicable privacy regulators of a breach of security safeguards that creates the applicable statutory level of risk and will maintain records of privacy breaches as required by law.
20. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, technology, services, legal requirements, or privacy practices.
When we update this Privacy Policy, we will revise the Last Updated date at the top of this page.
Where required by law, we will provide additional notice or obtain consent before implementing material changes affecting how personal information is handled.
21. Contact Ailert
Questions, concerns, complaints, or requests concerning this Privacy Policy or Ailert's handling of personal information may be directed to:
Privacy Officer
Ailert Inc.
Website: https://ailert.ca
Email: info@ailert.ca
We will review and respond to privacy inquiries in accordance with applicable legal requirements.
22. Privacy Complaints and Regulators
We encourage you to contact Ailert's Privacy Officer first if you have questions or concerns about our privacy practices.
You may also have the right to contact the appropriate federal or provincial privacy regulator, including the Office of the Privacy Commissioner of Canada, the Information and Privacy Commissioner of Ontario, or another applicable provincial privacy authority.